Providence Medical Center in Everett (north of Seattle) recently opened an impressive new medical tower, and has been running radio spots touting its impressive emergency room and other services on my favorite news-radio station, KOMO. While I can’t locate the spots online to play for you, the gist is that they spend the first 30 seconds raving about how wonderfully accessible/high-tech/etc the tower is and then… “But without our award-winning staff it’s just a really expensive nifty fancy amazing building” or something to that effect.
While I laud both the effort to offer the highest quality of medical care and the effort to give credit to the caregivers themselves, the ad struck as less than completely true from a sociological perspective. Top specialists and surgeons provide certain skills that are invaluable in the most challenging cases, when diagnosis and treatment can be more challenging than keeping track of the policy violations or wrong decisions in an episode of House. But for the vast majority of patients, it is the culture and sociology of the organization that distinguishes a hospital more than who specifically is doing the treating.